Odorono Deodorant History

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The Evolution of Advertising: From Sexist to Quirky

A Journey Through Advertising's Humorous and Disturbing Past

Deodorants Destroying Odor-Causing Bacteria

In the late 1800s, the first deodorant, Mum, emerged as a revolutionary product designed to combat odor-causing bacteria. The use of the term "Mum" for this product has its roots in the Victorian era, where mothers often advised daughters on hygiene and etiquette.

Changing Fashion and Roaring Twenties Glamour

As fashion evolved in the early 20th century, the Roaring Twenties witnessed a surge in advertising that captured the glamour and extravagance of the era. Advertisements for cosmetics, clothing, and accessories celebrated the newfound freedom and style of women.

Quirky and Humorous Advertisements

Along with the serious and seductive advertising prevalent in this period, there were also plenty of quirky and humorous advertisements that employed a touch of wit and whimsy. These advertisements often featured exaggerated claims or humorous scenarios to grab attention and entertain audiences.

Sexist Advertising and Body Shaming

Unfortunately, the advertising landscape of the past was not without its flaws. Many advertisements perpetuated sexist stereotypes and body-shaming messages. Women were often objectified, while men were portrayed as dominant and authoritative figures.

A Journey of Transformation and Progress

Over time, societal norms and advertising practices have evolved, leading to a more inclusive and progressive advertising landscape. However, the legacy of these early advertisements serves as a reminder of the evolution of attitudes and values in our society.

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